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The California Landlord's Property Management Checklist: Tailored for Merced

Ashley Stayner • December 19, 2024
The California Landlord's Property Management Checklist: Tailored for Merced - Article Banner

You’re a landlord in California looking for property management in Merced. What should you be looking for? What matters here, in our local market that might not matter elsewhere? 


You have a lot of options when it comes to professional property management. Whether you’re a local landlord or someone who needs help leasing, managing, and maintaining a Merced rental property from afar, you don’t want to hire a California property manager. 


You want to handle a Merced property manager. 


Why does it matter? Because local market knowledge is far more important than anything else, including number of years in business. Merced is unique. It’s in a part of California that doesn’t get as pricey and competitive as markets like Los Angeles and San Francisco. 


But, there’s a lot of opportunity to earn money in the short term and the long term. 


It helps if you have the right property management partner. 


Here’s our property management checklist – Merced edition. These are the things to look for as a landlord with local properties who wants to have a pleasant and profitable investment experience. 


  • Merced Rental Values: Make Sure Your Rent is Right

As a landlord looking to hand the leasing over to a professional property manager, you want to be sure they’re setting the right rent. 


Rents in Merced have been rising consistently over the last several years. They continue to do so now, even as they have stabilized elsewhere in California. Merced rents are 26 percent lower than the national average and 31 percent lower than the California average. But, they’ve risen every year recently, even as things have peaked and settled since the pandemic. The average rent in Merced, according to Zillow, before the pandemic was $1,387 per month. Now? The average rent in Merced is $1,927.


That’s a significant jump. You want to make sure you’re leveraging the trend and maximizing what you earn. A local property manager in Merced with good access to reliable data and experience setting rental prices here will be a huge asset when it’s time to market your property and find a good tenant


  • Property Management and Vendor Relationships 

Another checklist item that’s especially relevant in Merced property management is vendor relationships. You need a professional partnership that you can leverage when you need vendors, contractors, and service professionals. These services are more difficult to find. Especially if you’re on a budget. 


There’s a bit of a construction boom in Merced. 


This is good news, because our housing inventory needs new properties to meet the growing demand. 


It’s bad news, however, because it’s keeping a lot of our plumbers, electricians, roofers, drywall experts, etc. quite busy. According to the California League of Cities, permits for thousands of multi-family units and single-family residences have been issued since 2021, meeting the needs of the local community but stretching resources thin when it comes to labor and supplies. 


There’s also the higher costs. Maintenance services are more expensive now than they have been. What you spend on a turnover can often be the equivalent of a month’s rent. 


So, you’ll want to find a property management partner who can reassure you that maintenance will never be a problem. You’re looking for:


  • Existing relationships with contractors and vendors who can be counted on to do good work.
  • Timely responses to maintenance requests.
  • Plans in place for emergency repairs. 
  • Cost-efficient approaches to repairs. Most property managers can negotiate lower rates with the vendors to whom they give a large volume of work. Make sure you get the savings passed on to you.


A strong maintenance plan is essential for anyone looking to find the best property management that’s available. In Merced, there is a sense of urgency thanks to new construction.


  • Legal Knowledge and Compliance

You’ll need a property management partner who understands all of the state, federal, and local laws. There are especially strict tenant protections in Merced and throughout California. It’s impossible to effectively manage a property in Merced without understanding:


  • Fair housing laws. They’re stricter here than they are in the rest of the country. Make sure you understand the long list of protected classes. Keep all of your tenant screening, marketing, and management consistent from one tenant to another.
  • Rent control laws. They’re always changing, and ever since 2020, we’ve had statewide rent control. You’ll need to know if your property is covered by rent control laws or exempt from them.
  • Just cause eviction. It’s no longer possible for most landlords to simply not renew the lease. You need a reason. 
  • Security deposit laws. There are new limits on what you can collect as a security deposit. There’s a strict 21-day timeline when it’s time to return the deposit. 


Many more nuanced laws are in effect in Merced and throughout California. You have to provide organic waste recycling for your multifamily property, for example, and you cannot prohibit e-bike storage. 


If you cannot keep up with these local, state, and federal laws on your own, a Merced property management partner is critical. 


How to Be a Merced Landlord 

We think working with a local property management company gives you the best chance at succeeding with your investment property. If you’re a landlord who wants to do it all themselves, however, we can add a few important items to your checklist for smart property management: 


  • Market your home strategically. Create a fantastic listing for the Merced market and drive exposure. 
  • Screen tenants carefully. There is nothing that will impact your rental property more than the tenant you choose. 
  • Focus on preventative maintenance. This is far more cost-effective than emergency repairs or deferred maintenance. 
  • Prioritize good tenant relationships. The best way to make as much money as possible in the Merced rental market is to retain the tenants you have. Avoid expensive turnovers and vacancies. 
  • Make periodic improvements. Tenants in Merced today are looking for smart home technology, energy-efficient systems and functions, and convenience.
Work with Property Manager

Whether you’re going to manage your rental property on your own or partner with Merced property managers, make sure you’re keeping a close eye on what is happening in the local market and responding to what your specific property needs. 


We’re here to help. Contact us at Wisdom Property Management. We lease, manage, and maintain rental homes in Merced, Atwater, Livingston, Winton, and Delhi. 

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Leveraging Social Media to Market Rental Properties in California: Tips for Merced Landlords
By Ashley Stayner January 16, 2025
It is time to get social, and we’re going to insist you become an influencer even if you don’t naturally gravitate towards the likes of Instagram, Facebook, and other social media platforms. Leveraging social media to market rental properties in Merced and throughout California is essential. You gain a lot more traction on social sites than you do by simply posting a listing on Zillow or HotPads. All of your potential renters are on social media, and you should be there too. Let’s talk about some tips, assuming you’re not already going viral on the ‘gram. Part One: Put Together Your Profile A successful social media strategy starts with a profile that will attract the kind of attention you want. If you’re already a presence on social media, that’s great. If you’re just getting started to better market your rental home , be intentional about how you present yourself. Your audience will likely be potential renters who will view your page and consider the homes you have to offer. If you’re posting homes for rent on your personal social media pages, you can easily include all of the people you already know in your network. However, you also want to make sure your personal page is professional. If you’re prone to angry political posts, you might alienate a lot of potential renters on the other side. Your social media presence, as a landlord, needs to be welcoming to everyone. Generally, we recommend that you establish a separate profile for the work you plan to do sharing your rentals. This will help narrow your social media postings on that particular profile to the rental property you’re marketing or related topics. Visitors won’t get confused, and they won’t have to scroll past photos of your pets and vacations to find the homes you offer for rent. Before you start posting about your available rental properties, you’ll want to make sure you have all of the pertinent information on your profile. There has to be updated contact information, for example. You’ll also want a credible profile photo. Maybe it’s a snapshot of the property you’re trying to rent. It could be a picture of the neighborhood or even a photo of the state or region you’re in. A picture of yourself is also fine, as long as it’s professional. Reaching the Right Social Media Audiences When we’re talking about social media marketing, it’s important to understand that the audience is everything. Social spaces are crowded, and you want to reach the right people. According to the Pew Research Center, more than 72 percent of Americans use social media daily. By using hashtags, joining local or industry-specific groups, and following popular sites and spots throughout Merced, you’ll focus on the people who are looking for a new rental home or on the people who know people who are looking for a new rental home. Create a Social Media-Friendly Listing What will get the most attention on social media sites? Photos and videos. These will be your most important tools when we talk about posting your rental listing on social media sites. This is the type of content that gets attention. It gets likes. It gets shares. It gets comments. All of those things will expand your audience and increase your reach. Although text plays an essential role in social media, and you’ll use it to share details such as: Rental amount Move-in ready dates Rental qualifications Security deposit amounts Images and videos are especially crucial. You’ll want to upload clear and crisp photos so that they render well on mobile devices. You’ll want short, engaging videos that showcase your property and provide people with a glimpse of how things look. If you want to be more impactful with how you market Merced homes for rent on social media, focus on the property’s layout, show real-time room sizes, give viewers a close-up of amenities , and an idea of the property’s location. When you have special features to show off, such as walk-in pantries, garden tubs, smart home technology like video doorbells, and fenced backyards, video is a great way to show those things off while giving viewers an idea of what it’s like to actually be there. Plenty of social media platforms are built for video; you can use Instagram reels, Facebook and Instagram live videos, Snapchat story updates, and of course YouTube. Hashtags are Essential Please tell us you know what a hashtag is. They’re helpful when you’re posting because they get the attention of your target audience. Using hashtags on your posts makes them more accessible because when people search for a particular hashtag, your post will be there, ready for them to view. Use specific hashtags that identify your location, the type of property, or the neighborhood name. Try #Mercedrentals, #Mercedhomeforrent, #Mercedapartment, and similar hashtags to get attention and focus on your desired audience. Promote Your Merced Rental Listing
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