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Pets in Rental Properties: A Guide for Landlords and Tenants in Merced County

Ashley Stayner • June 27, 2024
Pets in Rental Properties: A Guide for Landlords and Tenants in Merced County - Article Banner

If you're a landlord in Merced County who is thinking about allowing pets in your rental property or a tenant who wants to bring your furry family member along when it’s time to move, we have some information to share with you that can reduce the confusion that often occurs when we’re talking about pets and rental properties. 


Sometimes, owners wonder whether the risk is worth the reward. And, tenants will struggle to find good rental homes that allow their dogs and cats. 


Here’s the hard data: there are more people who have pets than people who don’t. Not allowing pets in your property is only going to extend your vacancy time and cost you money. The majority of renters in Merced County and beyond are looking for pet-friendly properties. They’re willing to pay pet fees and pet rent. 


According to a recent study, over two-thirds of American households own a pet, making
pet-friendly rentals a must-have for many people. 


We like the idea of pets in properties, especially when there’s some good pet screening taking place and a strong pet policy. Both landlords and tenants need to be mindful of the potential issues that can arise when pets are involved. 


Include a Pet Policy in Your Lease Agreement


Before deciding to allow pets in your
rental property, it's essential to put together a pet policy that will govern how you approve pets and what you expect once a tenant moves in with their pet. Specific rules can and should apply. If your lease agreement does not address pets, it may be wise to create a pet addendum that outlines specific rules and expectations for pet owners.


Remember that you don’t have to allow every single pet. For example, dangerous dog breeds are often disallowed because your insurance company may not cover you. Include this in the pet policy so tenants know that they may not be able to move in with a pack of Pit Bulls.


It’s also reasonable to place a limit on the number of pets you’ll allow a tenant to have. That could look like one dog and one cat or two cats or just one animal per resident. 


You can restrict size and age as well. Perhaps you only want adult dogs or cats and you’ll prohibit puppies and kittens. You can say that you’ll allow dogs that are less than 20 pounds. Include these requirements in your pet policy and always ask tenants what kind of pets tenants have on the application. When you’re going through your screening process and talking to former landlords, ask about the pets those tenants had. 


Create a Schedule of Pet Fees and Pet Rent


Many landlords will collect a pet deposit in addition to the security deposit but the problem with that is you’ll have to return the deposit if the pet doesn’t cause any damage. With a pet fee that’s nonrefundable, you get to keep the money. We always recommend a separate fee for every pet. So, if a tenant is moving in with two cats and a dog and your pet fee is $200, you should collect $600 in pet fees from that tenant. 


You can also charge pet rent. That might be $25 per animal per month. This will increase your cash flow and make renting to tenants with pets more profitable for you. It can also pay for the additional cleaning you may have to do when the tenant moves out. 


Pet Screening and Property Inspections 


Many landlords want to ensure that pets are well-behaved, vaccinated, and well-trained before they allow them to live in their rental properties. For this reason, it’s an excellent idea to perform pet screenings or require tenants to provide documentation that their pets are up-to-date on vaccinations and spayed or neutered. 


Screen your pets as carefully as you’ll
screen your tenants. Ask for vet records. Talk to former landlords who can tell you how the pet behaved. 


You can also
perform inspections throughout the leasing term to ensure that the property isn’t damaged by the pet.


Require Renter’s Insurance and Liability Insurance

Insurance Coverage

Another key consideration for landlords and tenants is insurance coverage. 


It’s perfectly acceptable to require tenants to carry renter's insurance that covers damage caused by pets. Renter’s insurance is a good idea anyway, and it’s especially important when your residents have a pet. You can require that your tenants show proof of liability insurance that covers their pet's potential to injure other people or pets.

As a tenant, you’ll want to make sure that you review your renter's insurance policy to ensure it covers your pet and any potential damages. This type of insurance isn’t expensive, and it will provide a lot of coverage and peace of mind. 


The final consideration for landlords and tenants is to keep communication lines open. 


  • If you're a landlord, make sure your tenants understand your expectations for their pets
  • If you're a tenant, be upfront and transparent about any issues that arise with your pet. 


Keeping an open dialogue can prevent potential misunderstandings, conflicts, and ultimately help create a positive rental experience for everyone involved.


As
property managers in Merced County, we’re always helping rental property owners protect themselves and their properties - even when pets are involved. 


There are many factors to consider when it comes to pets in rental properties. As a landlord, it's essential to understand the benefits of allowing pets and then set clear rules and expectations, perform pet screenings and inspections, and require liability or renter's insurance. As a tenant, it's important to understand your lease agreement, be transparent about your pet, and follow all pet-related guidelines and rules. 


By working together and keeping communication lines open, landlords and tenants can create a positive and pet-friendly rental experience.


We’re happy to share our pet policies and ensure that both landlords and tenants are comfortable with their pets and their properties. Contact us at Wisdom Property Management & Realty, Inc. We lease,
manage, and maintain investment properties in Merced, Atwater, Livingston, Winton, and Delhi.

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Leveraging Social Media to Market Rental Properties in California: Tips for Merced Landlords
By Ashley Stayner January 16, 2025
It is time to get social, and we’re going to insist you become an influencer even if you don’t naturally gravitate towards the likes of Instagram, Facebook, and other social media platforms. Leveraging social media to market rental properties in Merced and throughout California is essential. You gain a lot more traction on social sites than you do by simply posting a listing on Zillow or HotPads. All of your potential renters are on social media, and you should be there too. Let’s talk about some tips, assuming you’re not already going viral on the ‘gram. Part One: Put Together Your Profile A successful social media strategy starts with a profile that will attract the kind of attention you want. If you’re already a presence on social media, that’s great. If you’re just getting started to better market your rental home , be intentional about how you present yourself. Your audience will likely be potential renters who will view your page and consider the homes you have to offer. If you’re posting homes for rent on your personal social media pages, you can easily include all of the people you already know in your network. However, you also want to make sure your personal page is professional. If you’re prone to angry political posts, you might alienate a lot of potential renters on the other side. Your social media presence, as a landlord, needs to be welcoming to everyone. Generally, we recommend that you establish a separate profile for the work you plan to do sharing your rentals. This will help narrow your social media postings on that particular profile to the rental property you’re marketing or related topics. Visitors won’t get confused, and they won’t have to scroll past photos of your pets and vacations to find the homes you offer for rent. Before you start posting about your available rental properties, you’ll want to make sure you have all of the pertinent information on your profile. There has to be updated contact information, for example. You’ll also want a credible profile photo. Maybe it’s a snapshot of the property you’re trying to rent. It could be a picture of the neighborhood or even a photo of the state or region you’re in. A picture of yourself is also fine, as long as it’s professional. Reaching the Right Social Media Audiences When we’re talking about social media marketing, it’s important to understand that the audience is everything. Social spaces are crowded, and you want to reach the right people. According to the Pew Research Center, more than 72 percent of Americans use social media daily. By using hashtags, joining local or industry-specific groups, and following popular sites and spots throughout Merced, you’ll focus on the people who are looking for a new rental home or on the people who know people who are looking for a new rental home. Create a Social Media-Friendly Listing What will get the most attention on social media sites? Photos and videos. These will be your most important tools when we talk about posting your rental listing on social media sites. This is the type of content that gets attention. It gets likes. It gets shares. It gets comments. All of those things will expand your audience and increase your reach. Although text plays an essential role in social media, and you’ll use it to share details such as: Rental amount Move-in ready dates Rental qualifications Security deposit amounts Images and videos are especially crucial. You’ll want to upload clear and crisp photos so that they render well on mobile devices. You’ll want short, engaging videos that showcase your property and provide people with a glimpse of how things look. If you want to be more impactful with how you market Merced homes for rent on social media, focus on the property’s layout, show real-time room sizes, give viewers a close-up of amenities , and an idea of the property’s location. When you have special features to show off, such as walk-in pantries, garden tubs, smart home technology like video doorbells, and fenced backyards, video is a great way to show those things off while giving viewers an idea of what it’s like to actually be there. Plenty of social media platforms are built for video; you can use Instagram reels, Facebook and Instagram live videos, Snapchat story updates, and of course YouTube. Hashtags are Essential Please tell us you know what a hashtag is. They’re helpful when you’re posting because they get the attention of your target audience. Using hashtags on your posts makes them more accessible because when people search for a particular hashtag, your post will be there, ready for them to view. Use specific hashtags that identify your location, the type of property, or the neighborhood name. Try #Mercedrentals, #Mercedhomeforrent, #Mercedapartment, and similar hashtags to get attention and focus on your desired audience. Promote Your Merced Rental Listing
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